Sue‐Ting Chang
Papers
2
Total Citations
40
H-Index
2
About
Sue-Ting Chang is an emerging scholar whose research sits at the dynamic intersection of hospitality technology, consumer behavior, and human-robot interaction. Her work focuses primarily on how customers perceive and respond to service robots in hospitality settings, with a particular emphasis on the psychological and experiential dimensions that drive technology acceptance. Chang's most notable contributions center on the concept of robot "coolness" — a novel and underexplored dimension of service robot evaluation. Her 2024 study, which has already garnered 24 citations, applies the stimulus-organism-response (SOR) framework to investigate how robot coolness and affinity shape consumer behavioral intentions, positioning perceived value as a critical mediating mechanism. Her complementary 2023 work, with 16 citations, extends this line of inquiry by examining how coolness translates into customer delight, enriching our understanding of the emotional pathways that connect technology design to consumer satisfaction. Together, these studies represent a meaningful contribution to the growing literature on low-contact service technologies, offering hospitality practitioners actionable insights for robot deployment strategies. Chang's rapidly accumulating citation record signals considerable promise as a rising voice in technology-driven hospitality research.
Research Focus
Key Achievements
Top Papers
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- 2