Linbo Qiu

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About

Linbo Qiu is a rising scholar at the intersection of music psychology, human-robot interaction, and consumer behavior. Their research explores how the perceived identity of music performers—whether human or robotic—shapes listeners’ mental imagery and downstream health-related decisions. In a pioneering 2025 study, Qiu demonstrated that the source of music (robot vs. human) can modulate the effect of auditory stimuli on food choices, revealing that perceived performer identity is a critical, yet overlooked, variable in music-induced behavioral change. This work bridges artificial intelligence and behavioral science, offering fresh insights into how automated performers might influence everyday decisions. While still early in their career, Qiu’s research has already garnered attention for its novel interdisciplinary approach, and their findings hold implications for fields ranging from neuromarketing to the design of social robots. As the role of AI in cultural production expands, Qiu’s contributions provide a vital framework for understanding how the “who” behind the music matters as much as the “what.”