Papers
1
Total Citations
141
H-Index
1
About
Li Gao is a leading scholar at the intersection of artificial intelligence and customer behavior, whose work has fundamentally reshaped how businesses understand AI-driven value creation. Her landmark 2022 study, cited over 140 times, introduced a groundbreaking framework analyzing how AI stimuli—from chatbots to personalized recommendations—influence customer engagement and co-creation of value. Critically, she identified customer ability readiness as a pivotal moderating factor, revealing that AI's effectiveness depends not just on technology but on users' preparedness to interact with it. This insight has profound implications for service design and marketing strategy. Gao’s research bridges cognitive psychology and digital innovation, offering both theoretical depth and practical guidance for firms navigating the AI revolution. Her work is widely recognized for its methodological rigor and real-world applicability, making her a sought-after voice in conferences and industry collaborations. For students and researchers, Gao’s contributions illuminate how AI can be harnessed to foster deeper, more meaningful customer relationships—a vital lesson in an increasingly automated marketplace.
Research Focus
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Top Papers
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