Hayeon Choi
Papers
1
Total Citations
20
H-Index
1
About
Dr. Hayeon Choi is a pioneering scholar in the fields of service technology adoption, consumer behavior, and human-robot interaction. Her research critically examines how emerging technologies—particularly autonomous service robots—reshape customer experiences and decision-making processes. In her highly cited 2025 study, "Exploring customer perceptions of food delivery robots," Dr. Choi developed a value-based model that reveals how perceived value and satisfaction drive behavioral intentions and word-of-mouth in the context of robotic food delivery services. This work, already garnering 20 citations, provides foundational insights for businesses integrating automation into hospitality and retail. Dr. Choi’s contributions are notable for bridging theoretical frameworks in consumer psychology with practical applications in service innovation. Her findings help explain why customers embrace or resist robotic services, offering actionable guidance for designing more user-friendly autonomous systems. Through her rigorous empirical research, Dr. Choi has established herself as a key voice in understanding the human side of technological disruption, making her work essential reading for students and researchers exploring the intersection of AI, service quality, and consumer satisfaction.
Research Focus
Key Achievements
Top Papers
- 1