Franklin Velasco

Papers

Total Citations

H-Index

About

Franklin Velasco is a leading scholar at the intersection of technology adoption, service automation, and consumer behavior, with a particular focus on the hospitality and restaurant industries. His research critically examines how emerging technologies—such as robotics and service automation (RSA)—reshape consumer intentions and service experiences. Velasco’s most-cited work, “Technology or Service Experience? Exploring Consumer Intention Behavior in RSA Restaurants,” investigates the nuanced factors driving customer acceptance of automated service systems, offering vital insights for both academics and industry practitioners navigating the digital transformation of hospitality. While his citation count is early in its trajectory, his work addresses a rapidly growing field, positioning him as a forward-thinking contributor to service innovation literature. Velasco’s research is particularly notable for its practical implications, helping businesses understand the delicate balance between technological efficiency and human-centric service quality. His contributions are essential reading for scholars and students interested in the future of service delivery, consumer psychology, and the socio-technical dynamics of automation in everyday life.