Asif Ali Safeer
Papers
1
Total Citations
27
H-Index
1
About
Asif Ali Safeer is a rising scholar in consumer psychology and human-robot interaction, whose work explores the nuanced social dynamics between people and emerging technologies. His research primarily investigates how cultural and psychological factors—such as self-construal and perceived social support—shape consumer preferences for social robots in domestic settings. In his highly cited 2023 paper, "Social robots: Partner or intruder in the home?," Safeer challenges simplistic views of technology adoption by revealing that individuals’ sense of relationship intrusion and their need for social support critically determine whether a robot is welcomed as a companion or rejected as an unwelcome presence. Garnering 27 citations in a short time, this work has already influenced discussions in human-robot interaction and consumer behavior. Safeer’s contributions are notable for bridging social psychology with technology acceptance, offering actionable insights for designers and marketers aiming to create more empathetic and culturally sensitive robotic products. His research stands out for its human-centric approach, reminding us that the success of social robots depends not just on their functionality, but on how they fit into the complex emotional landscapes of our homes and relationships.
Research Focus
Key Achievements
Top Papers
- 1