Marketing management
相关论文数: 15
顶级研究者
最高引用论文
Blurring lines between fiction and reality: Perspectives of experts on marketing effectiveness of virtual influencers
Evangelos Moustakas, Nishtha Lamba, Dina Kamal Mahmoud
引用数: 230 • 2020
"Humanized Robots": A Proposition of Categories to Understand Virtual Influencers
Antonio Batista da Silva Oliveira, Paula Chimenti
引用数: 160 • 2021
Avatar marketing: a study on the engagement and authenticity of virtual influencers on Instagram
Marianny Jessica de Brito Silva, Lorena de Oliveira Ramos Delfino, Kaetana Alves Cerqueira, Patrícia de Oliveira Campos
引用数: 134 • 2022
TECHNOLOGY CHALLENGES AND OPPORTUNITIES FACING MARKETING EDUCATION
O. C. Ferrell, Linda Ferrell
引用数: 76 • 2020
The new era of hotel marketing: integrating cutting-edge technologies with core marketing principles
Anil Bilgihan, Peter Ricci
引用数: 76 • 2023
Source Credibility and Emotions generated by Robot and Human Influencers: The perception of luxury brand representatives
Patricia Baudier, Elodie de Boissieu, Marie-Hélène Duchemin
引用数: 65 • 2022
Artificial intelligence in marketing research and future research directions: Science mapping and research clustering using bibliometric analysis
Jyoti Thakur, Bijay Prasad Kushwaha
引用数: 64 • 2023
Robot or Human? The Marketing Phenomenon of Virtual Influencers : A Case Study About Virtual Influencers’ Parasocial Interaction on Instagram
Victoria Molin, Sofia Nordgren
引用数: 17 • 2019
Implementation of Innovative Marketing Management Technologies in the Integration Activities of Corporate Enterprises
Оleksii Hutsaliuk, Volodymyr Vasylenko, I. S. Viriienko
引用数: 10 • 2024
MARKETING QUALITY MANAGEMENT IN INDUSTRY 4.0 IN TRANSBORDER MARKETS
Anastasia A. Sozinova, Н.К. Савельева
引用数: 6 • 2022
On the Potentials of Artificial Intelligence in Marketing – The Case of Robotic Process Automation
Jens K. Perret, Maya Heitkamp
引用数: 6 • 2021
Critical examination of academic marketing and service research’s philosophical foundation
Bård Tronvoll, Bo Edvardsson
引用数: 6 • 2023
Influencer Marketing on YouTube: A Qualitative Analysis With MAXQDA
Özlem KARAMAN
引用数: 5 • 2023
Is the Influencer I Follow Human or Robot? The Value of Computer-generated Imagery Influencers to Luxury Brands
Grace E. White, Lubna Nafees
引用数: 2 • 2022
Mimicking Technology in Creating and Optimising Marketing Value, Customer Experience, Retention and Loyalty
Kiran Vazirani, Sunanda Vincent Jaiwant
引用数: 2 • 2025