Marketing
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Marketing is the strategic process by which organizations identify, anticipate, and satisfy customer needs while creating, communicating, and delivering value through products and services. In robotics and AI contexts, marketing intersects with technology in several critical ways: AI-powered tools such as chatbots, recommendation engines, and robo-advisors are deployed to personalize customer experiences, automate service delivery, and optimize engagement strategies. Service robots operating in retail, hospitality, and frontline environments represent a physical manifestation of marketing innovation, directly shaping how consumers perceive and interact with brands. The discipline also guides the adoption and diffusion of emerging technologies like Industry 4.0 and 5.0 solutions, helping organizations communicate value propositions to customers and internal stakeholders. Marketing matters in this domain because successful technology deployment depends not only on technical capability but on understanding consumer psychology, anthropomorphism, trust, and willingness to adopt AI-driven services. As intelligent systems become embedded in customer-facing roles, marketing frameworks help researchers and engineers design human-centric solutions that balance automation efficiency with meaningful, satisfying human experiences.
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