Yin Yang
Papers
1
Total Citations
63
H-Index
1
About
Yin Yang is a researcher whose work sits at the dynamic intersection of artificial intelligence, marketing, and sales strategy. With a focus on understanding how emerging technologies are reshaping commercial landscapes, Yang has made notable contributions to the qualitative study of AI-driven transformation in business contexts. Their most recognized work, "A Qualitative Research on Marketing and Sales in the Artificial Intelligence Age" (2018), has garnered 63 citations and stands as an important early scholarly exploration of how artificial intelligence, robotics, machine learning, and automation are fundamentally disrupting traditional marketing and sales paradigms. By employing qualitative research methodologies, Yang brings a nuanced, human-centered lens to a field often dominated by quantitative approaches, offering rich interpretive insights into the revolutionary changes organizations face as they adapt to intelligent technologies. This work has proven particularly valuable to students, practitioners, and academics seeking to understand the broader societal and commercial implications of AI adoption. Yang's research serves as a foundational reference point for scholars investigating the evolving relationship between technology and business strategy in the modern era.
Research Focus
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Top Papers
- 1