Una McMahon‐Beattie

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About

Una McMahon-Beattie is a leading scholar in tourism management, with a particular focus on the intersection of technology, labour, and the future of work. Her research critically examines how technological advancements are reshaping the tourism workforce, addressing pressing questions about automation, labour substitution, and industry transformation. In her highly cited 2024 paper, “The future of tourism work: is technology a substitute for labour supply?” (16 citations), she employs scenario planning methodology with New Zealand tourism stakeholders to explore whether technology will replace human labour. This work, part of a national Industry Transformation Plan, demonstrates her ability to bridge academic insight with real-world policy impact. McMahon-Beattie’s contributions are vital for understanding how the tourism sector can adapt to technological disruption while sustaining employment. Her research is widely referenced by scholars and practitioners alike, and she is recognised for her foresight in anticipating the socio-economic shifts facing the global tourism industry.