Ulrich Gnewuch

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About

Ulrich Gnewuch is a leading researcher at the intersection of artificial intelligence, human-computer interaction, and service automation. His work focuses on designing and implementing AI-powered systems that interact with people in natural, ethical, and effective ways. Gnewuch’s major contributions include pioneering the development of social robots for sales and service contexts, as demonstrated by his highly cited work on "Saleshat," an LLM-based social robot designed for human-like sales conversations (13 citations). This research explores how large language models can enable more natural and persuasive interactions between humans and machines. Additionally, Gnewuch addresses the critical challenge of translating high-level AI ethics principles into practical, actionable guidelines for organizations implementing Robotic Process Automation (RPA). His work on this topic (3 citations) provides a framework for leaders to navigate the uncertainty and fear that often accompany AI-driven automation, ensuring that ethical considerations are embedded in the deployment process. Through these contributions, Gnewuch is shaping how we design AI systems that are not only intelligent but also trustworthy and socially responsible.