Kohei Matsumura
Papers
1
Total Citations
15
H-Index
1
About
Kohei Matsumura investigates the intersection of social robotics, human-robot interaction, and crowd psychology, with a particular focus on how autonomous systems can influence human behavior in public spaces. His most cited work, "Investigating the crowd-drawing effect, on passersby, of pseudo-crowds using multiple robots" (2022, 15 citations), explores a novel advertising paradigm where service robots replace traditional signage by leveraging their conversational abilities. Matsumura’s key contribution lies in demonstrating that pseudo-crowds—groups of robots simulating social presence—can effectively attract and retain the attention of passersby, achieving dual goals of maximizing advertising opportunities: stopping individuals and encouraging them to stay. This research bridges robotics and behavioral science, offering practical insights for deploying robots in real-world environments like malls or transit hubs. By quantifying the “crowd-drawing effect,” Matsumura has laid groundwork for more persuasive and socially aware robotic advertising systems. His work is notable for its experimental rigor and potential applications in public engagement, making him a rising voice in the field of socially interactive robotics.
Research Focus
Key Achievements
Top Papers
- 1