Khadija Ali Vakeel
Papers
1
Total Citations
72
H-Index
1
About
Dr. Khadija Ali Vakeel is a leading scholar at the intersection of artificial intelligence, service marketing, and customer experience. Her research primarily explores how emerging technologies, particularly AI-driven systems, reshape customer journeys and value creation. In her highly influential 2024 work, "AI concierge in the customer journey," Dr. Vakeel conceptualizes the AI concierge as a proactive, personalized digital assistant that accompanies customers throughout their entire service experience. This paper, which has already garnered 72 citations, provides a foundational framework for understanding how businesses can deploy intelligent agents to anticipate needs, reduce friction, and enhance customer loyalty. By bridging theoretical insights with practical applications, her contributions are shaping both academic discourse and industry strategies for customer engagement in an AI-augmented world. Dr. Vakeel’s work is essential reading for researchers and practitioners seeking to design more responsive, human-centric service ecosystems in the age of intelligent automation.
Research Focus
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Top Papers
- 1