Hyunjoon Kim
Papers
1
Total Citations
24
H-Index
1
About
Hyunjoon Kim is a leading scholar in hospitality and service marketing, whose work explores the intersection of brand experience, consumer behavior, and emerging technologies. His research focuses on how memorable brand experiences shape consumer preferences and behavioral intentions, particularly in the context of service automation. In his highly cited 2023 study, Kim investigates the nuanced differences between robot servers and human servers, revealing how service provider type influences brand preference and customer loyalty. This work, which has garnered 24 citations in a short time, is pivotal for understanding the psychological and experiential dynamics of human-robot interaction in hospitality settings. Kim’s contributions are especially relevant as the industry rapidly adopts AI and robotics, offering critical insights for both practitioners and academics. By bridging experiential marketing with technology adoption, he provides a framework for designing service encounters that maximize customer engagement and retention. His research not only advances theoretical knowledge but also offers actionable strategies for brands navigating the shift toward automated service environments.
Research Focus
Key Achievements
Top Papers
- 1