Emanuel de Bellis

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About

Emanuel de Bellis is a leading scholar at the intersection of consumer behavior, technology adoption, and human-machine interaction. His research primarily investigates how consumers perceive and respond to autonomous products—from robotic vacuum cleaners to AI-driven systems—and the psychological barriers that impede their adoption. A key contribution is his work on the "meaning of manual labor," which reveals that consumers often resist autonomous products because completing tasks manually provides a sense of purpose and identity. This insight, published in 2023, has already garnered 42 citations for its practical implications for product design and marketing. In his highly cited paper "Unveiling the Mind of the Machine" (2023, 50 citations), de Bellis explores how consumers evaluate decisions made by algorithms versus humans, particularly when algorithms control physical products. Notably, his 2020 study "Robots Save Us Time—But Do They Make Us Happier?" challenges assumptions by demonstrating that owning autonomous products actually increases happiness, not just convenience. With a growing body of work that bridges psychology, marketing, and technology ethics, de Bellis is shaping how we understand the emotional and behavioral consequences of an increasingly automated world.