Chi-Cheng Wang

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About

Dr. Chi-Cheng Wang is a leading scholar in the intersection of artificial intelligence and consumer behavior, with a particular focus on how AI-driven services shape user perception and decision-making. His most-cited work, "A Model of Consumer Perception and Behavioral Intention for AI Service" (2020, 13 citations), provides a foundational framework for understanding how consumers interact with and form intentions toward AI technologies—from smart voice assistants to intelligent retail environments. This research is especially timely, as it bridges the gap between rapid AI advancements (such as AlphaGo and machine vision) and the psychological mechanisms that drive adoption or resistance. Dr. Wang’s contributions help marketers, designers, and policymakers anticipate user responses to AI, making his work essential for anyone studying human-computer interaction or technology acceptance. His model has been cited in subsequent studies exploring trust, usability, and ethical design in AI systems. By integrating cognitive and behavioral theories, Dr. Wang offers a nuanced perspective that moves beyond simple technology acceptance models, highlighting the complexity of consumer engagement in an increasingly automated world. His research continues to influence both academic discourse and practical applications in AI service design.