Simge Tuna

Papers

Total Citations

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About

Simge Tuna is a scholar whose work sits at the critical intersection of technology strategy and organizational knowledge. Her research primarily explores how firms integrate technical change with strategic decision-making, with a specific focus on the dynamics of innovation in manufacturing. In her most cited work, Tuna provides a compelling comparative analysis of how industry giants Pirelli and Michelin navigated the adoption of robotized, modular manufacturing. She argues that Pirelli, initially a technological follower, successfully leapfrogged its competitor by developing a distinct knowledge integration strategy. This contribution is vital for understanding how latecomers can overcome incumbent advantages through strategic learning. While her citation count is currently modest, her work offers a nuanced framework for studying the interplay between technical capabilities and corporate strategy. Tuna’s research is particularly valuable for students and practitioners in innovation management, providing a clear, real-world example of how knowledge integration can reshape competitive landscapes in high-stakes, capital-intensive industries.