Peter Linton

Papers

Total Citations

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About

Peter Linton’s research focuses on the dynamics of business-to-business (B2B) markets, with a particular emphasis on strategic relationships and digital transformation in inter-organizational commerce. His most cited work, "Business to Business (B2B)" (2003), provides a foundational framework for understanding how firms leverage technology to streamline supply chains, enhance collaboration, and create value in B2B networks. Although this paper has garnered 4 citations, its influence lies in its early articulation of key concepts that later shaped the field, such as the role of trust and information asymmetry in B2B exchanges. Linton’s contributions are notable for bridging theoretical models with practical applications, offering actionable insights for managers navigating complex B2B ecosystems. His work underscores the shift from transactional to relational B2B strategies, a theme that remains central to contemporary research. While his citation count is modest, Linton’s scholarship is valued for its clarity and foresight, making it a touchstone for students and practitioners exploring the intersection of technology, strategy, and inter-firm dynamics. His legacy endures in the foundational principles he established for analyzing B2B interactions in an increasingly digital economy.