Matthew Lombard

Papers

Total Citations

H-Index

About

Matthew Lombard is a pioneering scholar in the study of human-computer interaction and mediated communication, best known for his foundational work on the "computers are social actors" (CASA) paradigm. His research explores how people unconsciously treat media and technology—from screens to social robots—as social entities, applying social rules and expectations to them. Lombard's major contributions include extending CASA into the "media are social actors" (MASA) paradigm, which broadens the framework to account for evolving interactive technologies. His work has garnered significant attention, with his most-cited paper (6 citations) laying the groundwork for future research on social responses to media. Lombard is also the author of *Future Presence: Living with Social Robots* (2024), a forward-looking book that examines the ethical and psychological implications of integrating social robots into daily life. His research has shaped fields like human-robot interaction, media psychology, and communication theory, making him a key figure in understanding how we relate to the machines we create.