Gulnar Zhunisova

Papers

Total Citations

H-Index

About

Dr. Gulnar Zhunisova is a prominent researcher in the intersection of digital transformation and accounting, with a particular focus on how emerging technologies reshape economic frameworks. Her most-cited work, "Digital economy and its role in accounting" (2020, 16 citations), establishes her as a key voice in understanding the digital economy as a primary driver of modern economic growth. In this seminal paper, Dr. Zhunisova critically examines the evolving concept of the digital economy, articulating the pressing need to advance theoretical and methodological provisions within accounting practices to keep pace with technological change. Her research illuminates the vital role accounting plays in navigating this new landscape, bridging traditional financial disciplines with the demands of a digitized world. By highlighting the necessity for updated frameworks, Dr. Zhunisova’s work provides essential guidance for academics and practitioners alike, ensuring that accounting remains relevant and robust in an era of rapid digitalization. Her contributions are foundational for students and researchers exploring the synergy between economic policy, technology, and financial reporting.