Zhuldyz Kupenova

Papers

Total Citations

H-Index

About

Dr. Zhuldyz Kupenova is a leading voice in the intersection of digital transformation and accounting, with her work shaping how modern economies understand financial systems in the digital age. Her primary research areas include the digital economy, accounting methodology, and the evolving role of financial reporting in technologically driven markets. Her most cited work, "Digital economy and its role in accounting" (2020, 16 citations), is a foundational piece that examines how the digital economy serves as a catalyst for economic growth while critically analyzing the need to update theoretical and methodological frameworks in accounting. This paper has become a key reference for scholars and practitioners navigating the shift from traditional accounting practices to digital-first approaches. Dr. Kupenova’s contributions are particularly notable for bridging the gap between economic theory and practical accounting applications, offering insights that help businesses and policymakers adapt to rapid technological change. Her research continues to influence discussions on how accounting must evolve to remain relevant in an increasingly digitalized global economy.