Ashok Ranchhod
Papers
1
Total Citations
8
H-Index
1
About
Dr. Ashok Ranchhod is a distinguished researcher whose work bridges the critical intersection of human-computer interaction, digital marketing, and sustainable business practices. His most-cited research, "The Characteristics and Application of Anthropomorphic Interface: A Design Spectrum" (2016, 8 citations), provides a foundational framework for understanding how anthropomorphic design—from avatars and interface agents to hybrid characters and robots—shapes user engagement with digital interfaces. This study extends theoretical links between anthropomorphism and technology, offering practical insights for creating more intuitive and persuasive digital experiences. Beyond this, Ranchhod has made significant contributions to the study of green marketing and corporate social responsibility, exploring how businesses can effectively communicate environmental values to consumers. His work has been instrumental in shaping how organizations leverage digital tools for ethical branding and consumer trust. With a career spanning decades, his research has influenced both academic discourse and industry practice, particularly in the UK and Europe. Ranchhod’s ability to synthesize design theory with marketing strategy has made him a respected voice in sustainable innovation, earning him recognition as a pioneer in anthropomorphic interface research and its commercial applications.
Research Focus
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Top Papers
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