Antonia Madrid Guijarro

Papers

Total Citations

139

H-Index

About

Antonia Madrid Guijarro is a prominent researcher specializing in innovation management, digital transformation, and small and medium enterprise (SME) performance. Her work sits at the intersection of technology adoption and strategic management, with a particular focus on how Industry 4.0 (I4.0) digital technologies shape the competitive landscape for smaller businesses. Her most influential contribution, "Does Industry 4.0 really matter for SME innovation?" (2020), has garnered 95 citations and draws on organizational information processing theory to examine how I4.0 enabling technologies drive innovation within SMEs — a segment often underrepresented in digital transformation research. This work highlights the critical role that innovation strategies play in facilitating I4.0 adoption, offering nuanced guidance for practitioners and policymakers alike. Building on this foundation, her 2022 study (44 citations) investigates whether I4.0 investments tangibly improve SME performance, incorporating competitive industry dynamics through an inverted-U framework to reveal how market structure moderates technology's benefits. Together, these studies position Madrid Guijarro as a leading voice in understanding how smaller enterprises can harness digital innovation to compete effectively, making her scholarship essential reading for researchers and entrepreneurs navigating the evolving industrial landscape.