Ankita Srivastava

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About

Ankita Srivastava is an emerging researcher whose work focuses on the intersection of digital technology and the financial services sector, with a particular emphasis on the transformation of modern banking systems. Her most notable contribution, "Reshaping Banking with Digital Technologies" (2023), explores the evolutionary trajectory of the banking industry, examining how digitization — initially met with resistance around the turn of the millennium — has gradually gained widespread consumer acceptance and adoption. Srivastava's research sheds light on the behavioral and structural shifts that have accompanied this digital revolution, offering valuable insights into how financial institutions can navigate and leverage emerging technologies to better serve their customers. Though early in her academic career, her work has already begun attracting scholarly attention, with her primary publication accumulating citations that reflect growing interest in this rapidly evolving field. Her research holds particular relevance for students, practitioners, and policymakers grappling with the challenges and opportunities presented by fintech innovation, digital banking platforms, and the broader push toward a more technologically integrated financial ecosystem.