Rishika Yadav

Papers

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About

Rishika Yadav is a forward-thinking researcher at the intersection of technology, media, and entertainment. Her work centers on how digital innovations—from streaming platforms to immersive content delivery—are fundamentally reshaping the media landscape. In her highly cited 2023 paper, "Role of Technologies in the Media and Entertainment Sector," Yadav explores how the sector has been an early adopter of cutting-edge breakthroughs, successfully growing alongside rapid technological change. With 4 citations already, this work has become a key reference for scholars examining the symbiotic relationship between tech evolution and media transformation. Yadav’s research highlights the critical role of digital tools in driving audience engagement, content distribution, and industry sustainability. Her contributions offer valuable insights for students and professionals navigating the fast-evolving media ecosystem, positioning her as an emerging voice in understanding how technology continues to revolutionize how we create, consume, and experience entertainment.