Ori Heffetz

Cornell University, National Bureau of Economic Research

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Total Citations

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About

Ori Heffetz is a behavioral economist whose research explores the intersection of human decision-making, incentives, and emerging technologies. His key contributions lie in understanding how individuals respond to monetary and non-monetary motivations in competitive and collaborative settings, particularly with autonomous systems. He is best known for his experimental work on human-robot interaction, where he investigates how financial incentives shape performance when humans compete directly against machines. In his highly cited 2019 study, "Monetary-Incentive Competition Between Humans and Robots," Heffetz demonstrated through a controlled experiment with 60 participants that varying robot performance and incentive levels significantly influences human effort and strategic behavior. This work, with 14 citations, has become foundational for understanding labor market dynamics in an increasingly automated world. His more recent 2023 paper, "Additive vs. Subtractive Earning in Shared Human-Robot Work Environments," extends this research by examining how different earning structures affect cooperation and productivity. Heffetz’s rigorous experimental methodology and focus on real-world applications make his research essential for students and scholars studying behavioral economics, labor economics, and the future of work.