Namrata Jain

Papers

Total Citations

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About

Namrata Jain is a forward-thinking researcher at the intersection of technology and hospitality, specializing in how robotic services reshape consumer experiences. Her work critically examines the integration of automation within the foodservice and hotel industries, focusing on the delicate balance between operational efficiency and guest satisfaction. Guided by the value co-creation framework, Jain’s most cited paper, “Does robotic service improve restaurant consumer experiences?” (2021, 37 citations), demonstrates that robots can enhance dining experiences by streamlining service and reducing labor costs, while also highlighting the nuanced role of human interaction in value creation. In her subsequent study on hotel guest experiences (2021, 2 citations), she extends this inquiry, assessing how robotic services influence perceptions of service quality and personalization in lodging. Jain’s contributions are particularly timely, offering actionable insights for hospitality managers navigating the rapid adoption of AI and robotics. By bridging theoretical frameworks with practical applications, she provides a roadmap for leveraging technology without compromising the human touch that defines memorable hospitality. Her work is essential reading for students and researchers exploring the future of service automation.