Moon Jong Choi
Papers
2
Total Citations
14
H-Index
2
About
Moon Jong Choi is a researcher focused on the intersection of technology adoption and organizational innovation, with a particular emphasis on intelligent robots in manufacturing. His work examines how small- and medium-sized enterprises (SMEs) integrate advanced robotic technologies to enhance operational efficiency and drive process innovation. In his most-cited study (2018, 11 citations), Choi empirically investigates the critical role of organizational supports—such as perceived benefits, innovation culture, and external pressures—in facilitating successful robot adoption among SMEs. This research provides actionable insights for managers and policymakers seeking to boost productivity through technology convergence. His earlier work (2015, 3 citations) further explores how technology, organizational, and environmental factors influence innovative performance in medium-sized manufacturing firms, using Partial Least Square analysis on data from 77 companies. Choi’s contributions are particularly valuable for understanding the unique challenges SMEs face in adopting intelligent automation, bridging the gap between technological potential and real-world implementation. His studies offer a practical framework for firms navigating the digital transformation of manufacturing.
Research Focus
Key Achievements
Top Papers
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