Marta Rocchi

Papers

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About

Marta Rocchi’s research lies at the intersection of business ethics, philosophy of work, and the ethics of technology, with a particular focus on the human dimensions of labor in an increasingly automated world. Her most cited work, “Specifically human: Human work and care in the age of machines” (2020, 18 citations), challenges prevailing narratives about technological replacement by arguing that the question itself is flawed when applied to care professions. Rocchi demonstrates that care work—rooted in empathy, relationality, and moral judgment—embodies irreplaceably human qualities that machines cannot replicate. This contribution reframes debates on the future of work, emphasizing the social and ethical value of care over mere productivity. Beyond this paper, Rocchi’s scholarship explores how ethical frameworks can guide responsible innovation and organizational decision-making. Her work has been influential in shaping discussions on meaningful work, human dignity, and the moral limits of automation. By centering the human in technological transitions, Rocchi offers a vital counterpoint to techno-optimism, reminding researchers and practitioners alike that the most pressing questions about the future of work are not about efficiency, but about what it means to be human.