Marcello M. Mariani

About

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Research Focus

Key Achievements

Top Papers

1. 1
   AI in marketing, consumer research and psychology: A systematic literature review and research agenda

   540 citations · 2021
2. 2
   Adoption of AI-empowered industrial robots in auto component manufacturing companies

   179 citations · 2021
3. 3
   Customers’ evaluation of mechanical artificial intelligence in hospitality services: a study using online reviews analytics

   145 citations · 2021
4. 4
   The role of emotions in the consumer meaning-making of interactions with social robots

   80 citations · 2022
5. 5
   Service robots in online reviews: Online robotic discourse

   62 citations · 2020
6. 6
   Asymmetrical Influences of Service Robots’ Perceived Performance on Overall Customer Satisfaction: An Empirical Investigation Leveraging Online Reviews

   45 citations · 2023
7. 7
   The impact of service robots on customer satisfaction online ratings: The moderating effects of rapport and contextual review factors

   39 citations · 2023

Key Collaborators