Marcello M. Mariani
Papers
7
Total Citations
1,090
H-Index
7
About
Marcello M. Mariani is a prolific researcher whose work sits at the dynamic intersection of artificial intelligence, marketing, consumer behavior, and hospitality management. He has established himself as a leading authority on how AI technologies — from industrial robots to service robots and machine learning systems — reshape consumer experiences and organizational decision-making. Mariani's most influential contribution, a 2021 systematic literature review on AI in marketing, consumer research, and psychology (540 citations), provided the field's first comprehensive, data-driven synthesis of this rapidly evolving domain, setting a foundational research agenda for scholars worldwide. His work extends across industrial contexts, examining AI-empowered robot adoption in manufacturing (179 citations), and into hospitality and tourism, where he has pioneered the use of online review analytics to assess how service robots influence customer satisfaction and emotional responses. A recurring methodological strength in Mariani's research is his innovative deployment of electronic word-of-mouth data to generate large-scale, real-world consumer insights. His investigations into human-robot interaction, emotional meaning-making, and asymmetrical satisfaction effects demonstrate both breadth and depth. With hundreds of citations accumulated across just a few years, Mariani's scholarship is rapidly shaping how academics and practitioners understand AI's transformative role in consumer-facing industries.
Research Focus
Key Achievements
Top Papers
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- 5Service robots in online reviews: Online robotic discourse62 citations · 2020
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