Lukasz Swiatek

About

Lukasz Swiatek is a pioneering researcher at the intersection of public relations and artificial intelligence. His work fundamentally redefines how we understand communication in an age of intelligent machines. Swiatek’s major contribution lies in moving the conversation beyond simple automation; his seminal 2018 paper, *Public relations and artificial intelligence: It’s not (just) about robots* (219 citations), established the critical framework for this emerging field. He argues that AI’s impact on PR is far more profound than replacing human tasks with robots, touching on ethics, strategy, and the very nature of relationship-building. This foundational work is complemented by his groundbreaking analysis of a world-first human-robot media conference in Geneva (2023). In this study, Swiatek documents how highly life-like humanoid robots gave unprecedentedly sophisticated answers to journalists, demonstrating a seismic shift in media dynamics. By examining this real-world event, he provides tangible evidence of AI’s capacity to alter the core dynamics of human-to-human public relations. Swiatek’s research is essential reading for anyone seeking to navigate the future of strategic communication.

Research Focus

Key Achievements

Top Papers

1. 1
   Public relations and artificial intelligence: It’s not (just) about robots

   219 citations · 2018
2. 2
   Humanoid artificial intelligence, media conferences and natural responses to journalists’ questions: The end of (human-to-human) public relations?

   20 citations · 2023

Key Collaborators

Contact & Links