Kiran Cotha
Papers
1
Total Citations
1
H-Index
1
About
Kiran Cotha is a rising scholar at the intersection of technology adoption and service management, with a primary focus on the hospitality sector. Her research centers on understanding the behavioral and organizational factors that drive the integration of emerging technologies, particularly social robots, into customer-facing environments. Cotha’s most notable contribution is her pioneering study, *"Unveiling key drivers for social robot adoption in the hospitality sector,"* which employs a rigorous two-phase confirmatory factor analysis and structural equation modeling approach. This work addresses a critical gap in the literature by moving beyond general technology acceptance models to identify the specific psychological and contextual drivers—such as perceived anthropomorphism, trust, and service quality expectations—that influence stakeholders’ intentions to adopt social robots in hotels and restaurants. Although early in her career, with her landmark paper already garnering citations, Cotha’s methodological precision and focus on a rapidly evolving industry position her as an emerging authority on human-robot interaction in service settings. Her findings offer actionable insights for hospitality managers and technology developers, bridging the gap between theoretical frameworks and real-world implementation.
Research Focus
Key Achievements
Top Papers
- 1