Junichi Morihiro
Papers
1
Total Citations
2
H-Index
1
About
Dr. Junichi Morihiro is a researcher whose work focuses on the intersection of strategic management, project evaluation, and decision-making under uncertainty. His primary research area involves developing quantitative models to assess the business value of complex product development projects. His major contribution is the introduction of a novel evaluation framework that integrates strategic options into traditional real option analysis. This approach allows managers to better account for the inherent uncertainties across a project's life cycle, moving beyond static financial metrics to capture the value of managerial flexibility. By proposing a model that provides more reliable information for decision-making, Dr. Morihiro’s work directly addresses a critical challenge in innovation management: how to justify and prioritize long-term, high-risk projects. His most-cited paper, "Business value estimation of product development project by introducing strategic option into real option" (2015), has garnered 2 citations, reflecting its foundational role in this specialized area. Dr. Morihiro’s research is particularly notable for its practical orientation, aiming to equip project leaders and corporate strategists with tools for more robust investment decisions in the face of technological and market volatility.
Research Focus
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Top Papers
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