Jordi-Ysard Puigbo Llobet

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About

Jordi-Ysard Puigbo Llobet is a researcher at the intersection of social robotics, cognitive systems, and human-robot interaction. His work explores how machines can be perceived not merely as tools, but as social others—a theme central to his highly cited paper "Towards the synthetic self: making others perceive me as an other" (2015, 22 citations). In this influential study, he investigates the mechanisms by which robots can be designed to elicit perceptions of social agency and otherness, challenging traditional boundaries between the human and the synthetic. Puigbo Llobet’s contributions advance the modeling of social behavior in autonomous systems, with implications for companion robots, educational assistants, and healthcare technologies. His research is particularly notable for bridging theoretical frameworks from cognitive science with practical robotic implementations, offering a nuanced understanding of how non-expert humans interact with artificial agents. By focusing on the synthetic self, he has helped lay the groundwork for more intuitive and socially aware machines, making his work essential reading for students and researchers in human-robot interaction and artificial social intelligence.