Dhanya Pramod

Papers

Total Citations

113

H-Index

About

Dhanya Pramod is a leading researcher at the intersection of automation, artificial intelligence, and business technology adoption. Her work primarily focuses on Robotic Process Automation (RPA) and the integration of AI services in financial decision-making, with a particular emphasis on understanding how organizations—from large enterprises to micro, small, and medium-sized enterprises (MSMEs)—embrace these transformative technologies. Her most cited paper, "Robotic process automation for industry: adoption status, benefits, challenges and research agenda" (2021, 93 citations), provides a seminal overview of RPA's real-world implementation, identifying key benefits and persistent challenges across manufacturing, financial services, and telecom sectors. Pramod further explores user behavior in her study on the intention to use AI in financial investments (2022, 17 citations), and she has developed a novel technology adoption model specifically for MSMEs (2023), capturing how individual, social, and system characteristics influence RPA usability. Her research offers critical insights for practitioners and scholars alike, bridging the gap between technological capability and organizational readiness in the age of intelligent automation.