A.V. Serdyuk
Papers
1
Total Citations
2
H-Index
1
About
A.V. Serdyuk is a pioneering researcher exploring the intersection of digital society and generational transformation, with a primary focus on Generation Z’s creative, innovative, and entrepreneurial (CIE) potential. Their seminal work, “ВЫЗОВЫ ЦИФРОВОГО БУДУЩЕГО: ТВОРЧЕСКИЙ, ИННОВАЦИОННЫЙ И ПРЕДПРИНИМАТЕЛЬСКИЙ ПОТЕНЦИАЛ ПОКОЛЕНИЯ Z” (2022), has garnered 2 citations and established a foundational framework for understanding how 18–24-year-olds are reshaping social, economic, and political processes in the information age. Serdyuk’s major contribution lies in identifying Sustainability-Oriented Creativity as a defining trait of this cohort, arguing that Gen Z’s unique digital fluency and value-driven mindset are critical drivers of innovation and entrepreneurship in modern economies. This work has become a key reference for scholars studying digital transformation, youth entrepreneurship, and sustainable development. By bridging generational studies with innovation theory, Serdyuk provides actionable insights for educators, policymakers, and business leaders seeking to harness the CIE potential of emerging digital natives. Their research continues to influence how we understand the symbiotic relationship between technological change and human capital development in the 21st century.
Research Focus
Key Achievements
Top Papers
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