ВЫЗОВЫ ЦИФРОВОГО БУДУЩЕГО: ТВОРЧЕСКИЙ, ИННОВАЦИОННЫЙ И ПРЕДПРИНИМАТЕЛЬСКИЙ ПОТЕНЦИАЛ ПОКОЛЕНИЯ Z

Abstract

Gen Z has reached the age of 18-24 and will exert an essential impact on the social, economic and political processes in information/digital society. This society attaches great significance to such qualities as Sustainability-Oriented Creativity, Innovation, and Entrepreneurship (CIE), which expand opportunities for networking and creation of communications, give a competitive advantage and contribute to the development of an individual and the society. The purpose of the study is to reveal the possession of generation Z representatives of creative, innovative and entrepreneurial potential, and the presence of a propensity for creative labor. Using the information and communication method we have carried out an analysis based on literature data and our own research such as a Gen Z questionnaire survey and interview data from representatives of the older generation who communicate with young people (Gen Y&X). The completed research shows an aspiration of most of the Centennials for creative labor, proficient use of digital technologies and their desire to work in modern industries, in particular, IT-sphere. The authors of the paper concluded that the formation of the future entrepreneurship activities would be impacted by CIE factors based on horizontal ties and network interaction. It predicts the decreasing role of bureaucracy and the transition of management from organization towards coordination and facilitation of work for professionals, which allows us to assume the possibility of an optimistic forecast for the social development in the medium term. The authors believe that predictions of replacing humans with Artificial Intelligence (AI) in the industrial sector are unlikely. The high potential of the CIE will allow Generation Z to work successfully using all the achievements of digital technologies for the development of the society. This is changing the common perception of the future as a world dominated by robots, god-like elites and marginalized masses.