SURGICAL
Hartford Hospital surgeons share publicity with robot 'assistants.'.
Judith D Botvin
- Year
- 2004
- Citations
- 2
Abstract
Hartford Hospital, Hartford, Conn. finds some patients gravitate to Boston or New York City for high-tech procedures. Being the first Connecticut hospital with the daVinci Robotic Surgery System, it developed an advertising campaign emphasizing high-tech surgery with the human touch. Hartford also broadcast a robotic prostatectomy on its popular live webcast series.
Keywords
PublicityWebcastMedicineHigh techGeneral surgeryHistoryComputer sciencePolitical scienceMultimedia
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