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Customer Acceptance of Service Robots: Marketing Outcomes and Service Complexity

Felipe Facco Mendes Ferreira, Priscila Pasti Barbosa, Larissa Cayla Cesário, Fabiane Letícia Lizarelli, Glauco Henrique de Sousa Mendes

Year
2025
Citations
2

Keywords

BusinessMarketingService (business)Service recoveryService guaranteeServices marketingService designProcess managementService providerService quality

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