DIGITAL TRANSFORMATION OF RETAIL TRADE: ЕFFICIENCY OF AUTOMATION AND ROBOTIZATION OF BUSINESS PROCESSES

Abstract

Currently, retail is one of the fastest growing segments of the Russian economy with a noticeable real practical implementation and application of digital solutions. The introduction of digital products covering the trading process confidently brings the industry closer to the leading pool of digitalization industries (banks, ICT, insurance, media, industry, etc.), becoming the main tool in attracting consumers and increasing profits. The article describes the results of an experiment on the introduction of automation for the management of assortment matrices of goods. The positive effect and profit for retail companies are shown. In conclusion, recommendations are offered on the formation of a methodology for various participants in the assortment management process.