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Persuasive Social Robots using Reward/Coercion Strategies

Mojgan Hashemian, Marta Couto, Samuel Mascarenhas, Ana Paiva, Pedro A. Santos, Rui Prada

Year
2020
Citations
5

Abstract

In this paper, we present a user-study designed to examine the effect of reward/coercion persuasive strategies inspired by social power. We ran the study with 90 participants in a persuasion scenario in which they were asked to make a real choice to select a less-desirable option. The preliminary results indicated that the robot succeeded in persuading the users to select a less desirable choice compared to a better one. However, no difference was found in the perception of the robot regarding the persuasion strategies.

Keywords

PersuasionCoercion (linguistics)RobotPerceptionComputer sciencePersuasive technologyPsychologyPower (physics)Social psychologyHuman–computer interaction

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