Sociodemographic Impact on the Adoption of Emerging Technologies

Abstract

This study investigates the influence of gender and age on the acceptance of emerging technologies such as robotics and artificial intelligence (AI), Using the Spanish Sociological Research Centre’s Science and Technology Perception Survey 2023. This is a representative sample of the Spanish population, comprising 2,384 responses. The results obtained using Ordinary Least Squares Regression reveal highly significant differences in acceptance and interest in technology, with women and older people showing less enthusiasm towards AI and robotics. The study also uncovers a nuanced perception of the socio-cultural impact of technology. While concerns about dehumanization were evident, fears related to elitism and inequality were not significantly supported. These findings highlight the need for inclusive and sensitive strategies in the development and implementation of new technologies by both corporate CSR policy and public policy.