Factors affecting future of work: Insights from Social Media Analytics

Abstract

Twitter is one of the most comprehensive sources of public conversations over the world. As a platform, it provides a medium to a large group of audience to express their views and opinions. Owing to the snowballing of the cheaper smartphone market coupled with cheaper data services, the platform has experienced an enormous increase in its use and has become a good medium of influence. Hence, Twitter data i.e. around 1.1 lakh tweets over a period of three months (January to March, 2019) are used to extract the tweets surrounding the discussion of future of work which is the result of the emerging technologies vis-à-vis automation, IoT and Industry 4.0. to understand the perceptions of people, organizations and businesses regarding the same. Furthermore, themes surrounding the discussions are identified and technology enablers that are perceived to bring about a change in the future of work. The social media discussions can strongly influence the opinions and perceptions of people, businesses or organizations regarding Future of Work. The results of sentiment analysis exhibit that there is not much negative sentiment regarding the change in nature of work. Artificial Intelligence and Robotics are identified as the main technology enablers.