The Hollywood Robot Syndrome: Media Effects on Older Adults' Attitudes toward Robots and Adoption Intentions

Abstract

Do portrayals of robots in popular films influence older adults' robot anxiety and adoption intentions? Informed by cultivation theory, disposition theory and the technology acceptance model, the current survey (N = 379) examined how past exposure to robots in the media affect older adults' (Mage = 66) anxiety towards robots and their subsequent perceptions of robot usefulness, ease of use, and adoption intentions. The results of a structural equation model (SEM) analysis indicate that the higher the number of media portrayals recalled, the lower the anxiety towards robots. Furthermore, recalling robots with a human-like appearance or robots that elicit greater feelings of sympathy was related to more positive attitudes towards robots. Theoretical and practical implications of these results for the design of socially assistive robots for older adults are discussed.