Emerging Concepts of Artificial Intelligence in the Hotel Industry: A Conceptual Paper

Abstract

The hotel sector is undergoing a fast transformation by artificial intelligence (AI), which brings new and imaginative methods to improve guests' experiences and streamline operations.This article examines the developing ideas of AI in the hotel sector and the possible influence AI might have on hotels.Hotels are leveraging AI technologies to improve customer service and satisfaction, including creating personalized guest experiences through AI-powered profiling and recommendations and seamless interactions enabled by chatbots and virtual assistants.AI-driven sentiment analysis and marketing techniques respond to individual tastes and optimize revenue management, while voice-activated room controls and predictive maintenance technologies contribute to a touchless and efficient environment.In addition, incorporating AI into security procedures and developing robotics for use in guest services can transform the industry's current safety regulations and produce unforgettable customer experiences.However, as AI becomes more widespread, ethical issues and human engagement will remain essential to finding the appropriate balance between automated hotels and customized service.