PERCEPTION
Source Credibility and Emotions generated by Robot and Human Influencers: The perception of luxury brand representatives
Patricia Baudier, Elodie de Boissieu, Marie-Hélène Duchemin
- Year
- 2022
- Citations
- 65
Keywords
Influencer marketingCredibilitySocial mediaAdvertisingSource credibilityPerceptionPsychologyBusinessMarketingComputer science
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