Rohit Raj
Papers
1
Total Citations
18
H-Index
1
About
Dr. Rohit Raj is a forward-thinking researcher at the intersection of Industry 4.0 and marketing performance, whose work is shaping how businesses harness digital transformation for competitive advantage. His most cited study, "Industry 4.0 readiness: the impact of effective implementation of I4.0 on marketing performance" (2024, 18 citations), provides a critical framework for understanding how early adopters can leverage smart technologies—such as IoT, AI, and automation—to enhance customer engagement and drive measurable marketing outcomes. By examining the readiness factors necessary for successful I4.0 integration, Raj offers actionable insights for firms navigating the shift toward data-driven, agile marketing strategies. His research is particularly notable for bridging the gap between technical implementation and business performance, making it invaluable for both academics and practitioners. With a growing citation footprint, Dr. Raj is establishing himself as a key voice in the discourse on digital readiness, helping organizations move beyond mere adoption to achieve tangible, strategic gains in a rapidly evolving industrial landscape.
Research Focus
Key Achievements
Top Papers
- 1