Nur Rohmah

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About

Dr. Nur Rohmah is a leading voice in the study of digital transformation and its impact on business operations management, particularly within the Indonesian context. Her most-cited work, "Digital Transformation in Business Operations Management" (2023), has garnered significant attention for its incisive analysis of how technology and digitalization are reshaping business performance. In this pivotal study, Dr. Rohmah examines the critical challenges faced by both the government and private enterprises in implementing efficient operational management to remain competitive in the digital era. Her research provides actionable insights into the intersection of technological adoption and operational strategy, offering a roadmap for organizations navigating the complexities of digital change. With her work accumulating citations that underscore its relevance, Dr. Rohmah has established herself as a key contributor to the discourse on sustainable business innovation in emerging economies. Her scholarship is essential reading for students and practitioners seeking to understand the practical dynamics of digital transformation in Southeast Asia.