Naiara Altuna
Papers
1
Total Citations
59
H-Index
1
About
Naiara Altuna is a design management scholar whose research explores the strategic role of design in driving innovation and competitive advantage. Her work centers on how organizations can uncover latent, or "quiescent," meanings in existing technologies—a concept she terms "Technology Epiphanies." Her most-cited paper (2016, 59 citations) investigates the design management practices that enable firms to identify these hidden opportunities, bridging the gap between design thinking and strategic management. Altuna’s contributions are particularly notable for integrating design as a core strategic asset, challenging traditional views of innovation as purely technological. Her research has influenced both academic discourse and managerial practice, offering frameworks for leveraging design to create new market value. With a growing citation footprint, Altuna is recognized for advancing the understanding of how design management can unlock transformative insights, making her a key voice in the evolving conversation around design-led innovation and organizational strategy.
Research Focus
Key Achievements
Top Papers
- 1