Michelle Yoosun Kim

Papers

Total Citations

161

H-Index

About

Michelle Yoosun Kim is a pioneering researcher at the intersection of artificial intelligence, consumer behavior, and ethics. Her work investigates how emerging technologies reshape human decision-making, with a particular focus on the unintended moral consequences of AI integration. In her landmark 2022 study, "AI increases unethical consumer behavior due to reduced anticipatory guilt," Kim demonstrated that delegating decisions to AI systems diminishes consumers’ anticipatory guilt, leading to a greater willingness to engage in unethical actions. This paper, with over 160 citations, has become a foundational reference in behavioral ethics and human-computer interaction, sparking critical conversations about the ethical design of AI. Kim’s contributions are notable for their practical implications: her findings urge companies and policymakers to consider how AI interfaces can inadvertently erode moral responsibility. By blending rigorous experimental methods with real-world relevance, she has established herself as a leading voice on the psychological and societal impacts of automation. Her work continues to influence scholars in marketing, psychology, and technology ethics, making her a key figure in understanding the hidden costs of AI adoption.